Facebook offers several types of ads to help businesses reach their target audiences. Here are the main types:
Image Ads: Simple ads featuring a single image, typically with a brief caption.
Video Ads: Ads that use video content to engage users, which can be in-stream, in-feed, or on Stories.
Carousel Ads: Ads that allow multiple images or videos that users can swipe through, each with its own link.
Slideshow Ads: Lightweight video ads created from a series of still images, text, or existing video clips.
Collection Ads: A combination of video and image ads that showcase a collection of products. When clicked, they open a fullscreen experience.
Lead Ads: Designed to collect lead information (like email addresses) directly within the ad without redirecting users away from Facebook.
Dynamic Ads: Automatically show relevant products to users based on their browsing behavior on your website or app.
Event Ads: Promote events and encourage users to RSVP or learn more about them.
Messenger Ads: Ads that appear in Facebook Messenger, allowing for direct interaction with potential customers.
Story Ads: Full-screen ads that appear in Facebook Stories, leveraging immersive, vertical content.
Each type of ad can be tailored to different marketing goals, such as brand awareness, lead generation, or direct sales.
