Google Ads offers several types of advertising options to help businesses reach their target audience. Here are the main types:
Search Ads: Text ads that appear on Google’s search results page when users search for specific keywords.
Display Ads: Visual banner ads that appear on websites within Google’s Display Network, which includes millions of sites.
Video Ads: Ads that appear before, during, or after YouTube videos, or as standalone ads on YouTube.
Shopping Ads: Product-based ads that display product images, prices, and descriptions, appearing on Google Search and the Shopping tab.
App Ads: Ads that promote mobile apps across Google Search, Google Play, YouTube, and within other apps.
Discovery Ads: Ads that appear on Google’s Discover feed, YouTube home feed, and Gmail, designed to engage users as they explore content.
Performance Max: A campaign type that allows advertisers to access all of Google Ads inventory from a single campaign, optimizing performance across channels.
Each type serves different marketing goals and can be tailored based on the target audience and desired outcomes.
