Video Ads on Instagram are a format of advertising that allows businesses to showcase their products or services through video content. These ads can appear in various places on the platform, such as:
- Feed Ads: Videos that appear in users' main feeds, often with a call-to-action button.
- Stories Ads: Full-screen videos that play between users' Stories.
- Reels Ads: Ads that appear within the Reels section, designed to blend seamlessly with organic content.
Video Ads can range from a few seconds to up to 60 seconds, allowing brands to tell a story, highlight features, or create engaging visual content to connect with their audience. They can include captions, music, and special effects, making them versatile for different marketing strategies.
